We often get asked what funders are looking for, especially when there is no application form and limited guidelines. The answer, unfortunately is that there is no one answer. However, don’t despair! A strong case for support is the basis of all good trust and grant fundraising applications and should incorporate all of the information we’ve outlined below in our top ten of things funders want to know about your project:
- Why is your project needed or, what’s the problem?
Facts and figures are important here and we can find the information needed to explain how your project fits in with local strategic plans, national policy and also look into any research which backs up your idea. What we need is detail of how this need affects your service users – what are the problems and barriers they face? Do you have any quotes or ‘case studies’ which demonstrate the need? - What difference will the project make?
Your project should provide a solution to the problem you have outlined above. Funders want to know what will change as a result of the project. Can you summarise this as an overall aim of the project? Do you have specific objectives or desired outcomes? - Who will benefit?
Think about the difference the project will make not only to your service users but also to staff and volunteers, to the way your organisation works. Then think about the local community, will they benefit? Will you share your learning with other organisations so they can benefit? - When and where will your project happen?
Funders want to know that you have given consideration to when and where your activities take place – they are seeking reassurance that you have properly planned the project. If you have […]